The coffee sector joins and targets the domestic market with a virtual national platform in the face of constraints due to COVID-19S

The Peruvian coffee sector does not succumb to the inclemency of COVID-19, and its actors join forces to face it with innovative and creative strategies to boost its business development, such as the first National Virtual Platform for the Promotion of Coffee, whose launch ceremony The official event will be this Friday, August 28, on the occasion of Peruvian Coffee Day.

This National Virtual Platform for the Promotion of Coffee, which will begin to operate from September 22 to December 31, integrates by synergizing public, private and international cooperation efforts to support the reactivation and development of the coffee chain. coffee in the country.

The Platform will bring together two major events: On the one hand, the nascent Festival Nuestro Café Virtual 2020, led by the Ministry of Agriculture and Irrigation, through Sierra y Selva Exportadora and the General Agricultural Directorate, and, on the other hand, the consolidated Expo Café Perú, organized by the Peruvian Coffee and Cacao Chamber and the National Coffee Board.

As reported by its organizing committee, this National Platform will include numerous activities such as business roundtables, forums, conferences, talks aimed at producers, businessmen and officials of the sector, as well as tasting, barista and latte art demonstrations, which are part of the Festival Nuestro Virtual coffee 2020.

It has also scheduled, for October 30, the awarding of the Cup of Excellence national specialty coffee competition; and, on December 5, the Cup of Excellence Electronic Auction

For its part, the Expo Café Perú Virtual 2020 will exhibit more than 150 brands from all over the country in virtual stands, as well as service providers, with all the functionalities and interactions for exhibitors and visitors.

In order for the end consumer to have access to these coffee brands, variety according to region, an online coffee shop will be implemented as of October 1, complementing the retail efforts of small producers in remote areas, which they do not have the marketing channels in Greater Lima.

The National Virtual Platform for the Promotion of Coffee, which will be open to other initiatives to promote and support the sector, seeks to increase, in the shortest term, the internal consumption of this bean, from 730 grams to more than one kilo per capita per year, to overcome the limitations presented by the coronavirus pandemic, in addition to the drop in the international price of this grain.

In the four months of operation, it plans to receive more than 100,000 visits, as well as generate some 800 virtual business appointments, and benefit 90,000 coffee families.

The Organizing Committee of this National Virtual Platform for the Promotion of Coffee is made up of the Ministry of Agriculture and Irrigation, Sierra y Selva Exportadora, the Peruvian Chamber of Coffee and Cacao, the National Coffee Board, Central Café y Cacao, Ministry of Commerce Exterior and Tourism, PROMPERÚ and entities such as DEVIDA, USAID with its allies Alianza Café and TECHNOSERVE, SeCompetitivo, HELVETAS and the Swiss Cooperation, and the collaboration of the Ministry of Foreign Affairs.

Lima, August 27, 2020

Press coordinators: Nimia Requejo (945538429)